I got excited about filmmaking as a kid, when my friends and I started tinkering with our families’ camcorders. We’d recreate scenes from our favorite movies or — looking to escape the drudgery of schoolwork — ask our teachers if we could submit video projects instead of research papers. Making short videos became a way to collaborate with my favorite people and make each other laugh.
Since those early days, the tools have become more sophisticated and the roles more specialized. But at its core, the process remains the same: taking an idea and working with a team to spin a creative vision into a shared experience. That’s still the part I find most rewarding.
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We live in a video-saturated world. When people refer to “content,” it often sounds like something meant to take up space — a placeholder on a website, an obligatory sound bite.
My advice to clients: look at what your peers are doing in the video space — and then do your best not to imitate them. Lose the jargon. Ditch the clichés. Pursue concepts and visuals that are impossible to forget. Don’t be afraid to be funny, technical, or passionate — audiences would rather hear your real voice than something focus-grouped and over-polished.
“Content” takes up space. A great video creates space of its own.
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I hold a B.A. in Cinema and Media Studies from the University of Pennsylvania.
My work has been recognized with a Telly Award and the “Nacho Average Ad Award” from the Doritos Crash the Super Bowl contest.
I also enjoy photography, travel, reading, and baking the occasional carrot cake.
